Disrupting language which normalises violence
Languages: English
Participants: 14 (5 men, 8 women)
Location: RLabsJozi in Johannesburg, South Africa
Photographer: Oliver Hirtenfelder
The most dominant theme to emerge in #Imnot2014 is that words are a powerful means of underestimating people based on preconceived ideas of worth, articulated through a variety of axes of difference including race (token black), health (mad, crazy) and gender (aggressive, selfish, just, whipped, tomboy, dumb, and stupid).
Annual campaigns that try to disrupt langauge and the actions it informs, with a primarily gendered focus
Campaigns
Languages: English, Sepedi, Zulu,
Participants: 16 (14 women, 2 men)
Location: Johannesburg, South Africa
16 people participated in #Imnot2013 so that the campaign could coincide with 16 Days of Activism. Most words relate to perceptions of women being 'too emotional' (moody, difficult, overly-sensitive, hysterical, insecure, and irrational) and others being hurtful (bitch, sefebe, skeberesh, chick(en), stupid) or carrying sexual undertones (my size).
Languages: English, Korean
Participants: 9 (5 women, 4 men)
Location: Seoul, South Korea
Photographer: Oliver Hirtenfelder
Although only nine images, the issues to emerge in #Imnot2015 were varied with some tackling implicit assumptions in how people talk as well as how women are reacted to differently to men when they are passionate or how, in Korea women are judged for not being married and how they are expected to behave when they are, and men saying that they also do not appreciate being underestimated or put into boxes.